Prior to engaging a social media campaign on Instagram for a fundraiser within an environmental education organization, I would work on creating my PLN by following accounts for similar organizations and studying up on how they’ve attempted similar scenarios and engaging with their content. I would also participate in a few workshops and webinars focused on launching social media campaigns and make connections through those spaces.

In order to create the social media campaign, I would focus on posting frequently and consistently on Instagram using interesting photos coupled with fun facts. These posts would pose questions to the viewers asking for their engagement, and would be posted in a count down style to get the audience excited about the upcoming fundraiser.